What We Do

You know those acrobats from the Cirque du Soleil who spin dozens of hoops on their feet, while doing the splits upside-down from a trapeze? Well, no one at M Squared PR & Marketing can do that. But we do have a knack for developing the best message for our clients, disseminating that message to the right people and creating positive buzz around our clients’ businesses.

At M Squared PR & Marketing, we know there is no such thing as “one-size, fits all.” That’s why we tailor each client’s plan to the outcome they are hoping to achieve, on a budget they can afford.

Whether your company’s goals are: to break into a new market, expand sales, introduce a new product or service, become subject matter experts, garner positive publicity, or enhance or repair an image, the team at M Squared can help you attain those goals.

PLAN. PLAN. PLAN!

You wouldn’t take a road trip without a map, and you can’t launch a successful pr or marketing campaign without a strategic communications plan.

We develop strategic communications plans that:

  • flesh-out the overall pr and marketing goals
  • define the target audiences
  • determines objectives for each of those audiences
  • develops strategies to reach those objectives
  • determines the best tactics to carry out the strategies
  • includes a timeline for each activity’s completion.

Execute, Evaluate and Measure

As we execute each strategic communications plan, we evaluate and measure, ensuring that our goals, objectives, strategies and tactics are working effectively. Unlike many practitioners, we don’t judge the effectiveness of our work on the number of clippings, “hits” or mentions we get. We evaluate the effectiveness of our work on the return of your public relations investment. After all, media mentions are nice, but if they are not increasing sales, being noticed by the intended target audience, or enhancing your company’s reputation, then they are only good for building egos and scrapbooks.

Services

WRITING

  • Strategic pr and marketing plans
  • Web copy
  • Newsletters
  • Press releases
  • Eblasts
  • Bi-lined and online articles
  • Message development
  • Opinion/editorials
  • Educational material for crisis communications
  • Speeches
  • PowerPoint presentations
  • Ad copy

SOCIAL MEDIA and NETWORKING

  • Create, produce and distribute YouTube videos
  • Create and help manage Twitter and Facebook accounts
  • Develop, write and distribute eblasts
  • Enhance search engine optimization
  • Create, maintain and monitor AdWord accounts
  • Create and execute blog strategies

MEDIA RELATIONS

  • Coordinate, produce and write video content
  • Pitch stories to traditional and non-traditional media
  • Create client reputation as subject matter experts
  • Provide media training
  • Serve as spokesperson

CRISIS COMMMUNICATION

  • Develop and write educational material
  • Analyze existing crisis communication plans and update
  • Create, write and maintain crisis communication plans
  • Teach crisis and risk communication

MARKETING

  • Business development
  • Sales
  • Intergrated marketing communications
  • Internet marketing

WEBSITES

  • Consultation on web development
  • Web content
  • SEO (search engine optimization)
  • SEM (search engine marketing)

EVENTS

  • Find and staff trade shows
  • Event publicity and marketing
  • Fundraising
  • Cause marketing
  • Trunk show creation